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You know the old saying that you never get a second chance to make a great first impression? That is never more true than when it comes to your professional online presence, and that is why YOU need a great professional headshot. Whether you are a Realtor, architect, personal trainer, physician, artist, accountant, or small business owner . . . if you deal with people and conduct any manner of business, people want to see your face before they do business with you.
Did you know that people decide whether or not to do business with you in the first three seconds of meeting you? In less than one second of seeing your face, people begin to make judgments about you simply based on your appearance. You need to exude that know-like-trust factor to potential employers and clients from the very first moment that they lay eyes on you.
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Social media has taken on a huge role in promoting our professional abilities. Nearly every platform – from LinkedIn to Instagram to Twitter to Facebook to Pinterest – requires a profile image, and so it’s critical to have a professional headshot that makes an impact. Your image also needs to be consistent among social media platforms for recognizability.
Investing in a high-quality professional headshot is an investment in your personal brand. It showcases you at your very best and conveys a message in an instant – what message do you want to send?
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Why do you need a professional headshot? A professional headshot . . .
- Conveys professionalism. Taking the time to look great and put your best foot forward will pay enormous dividends. Prospective clients and employers won’t take you seriously if you put an unpolished image of yourself out into the world.
- Gives people an idea of your personality. Do you want to appear powerful, friendly, approachable, open, responsible, capable, an expert? Consider your audience and think about those factors and what traits you want to exude in your professional portrait.
- Reminds business contacts who you are. Visual reminders are helpful when you meet in-person. If they have seen your face before, people are more likely to feel comfortable with you and strike up a conversation.
- Boosts confidence. When you look your best, you feel great. Putting a polished, professional image of yourself out into the world can only bolster your confidence.
A polished business portrait is no doubt an investment in your professional future. But consider the many, many ways that you can use it:
- social media profile image
- About Me/Us web page
- business cards
- brochures
- signage
- contributor image for articles or press releases
- author image for book jacket
- email signature
- name badges
- letterhead, etc.!
I’d love to help you capture that polished, professional image you want to convey to your potential clients and/or employers. Reach out today for more information and to get it checked off your to-do list!
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